We want to put women and minorities in positions of power. “We want to pay our employees sustainable living wages, so they don’t have to have a second job. Meanwhile, Fields is well-grounded on what keeps her company going she wants to keep her current staff of seven around for the long term. “I’m mission driven and want to be one of the largest coffee companies in the world,” she said confidently. In the future, Fields plans direct-to-customer sales, and eventually to have the bags available to offices, hospitals, and grocery stores.įields isn’t satisfied with just being a small cafe. Nostalgia’s brew bags are available online in limited quantities. Their first production run of the brew bags sold out on the first day. Some of the traits they’ve incorporated into their process are the coffee’s origin, roasting profile, blend rations, off gassing times and micro particle size distribution. We’re also looking at the whole process holistically and really pushing the innovation,” she said. “We’re using a completely different brewing method. The result is Nostalgia Coffee’s brew bag.Īt least one well-known major coffee brand has had a brew bag-type coffee grind for many years, “but it’s so forgettable, most people don’t even know it exists,” Taylor said. “Nayani is one of the best coffees from Mexico I’ve ever had the pleasure of tasting,” Rakowski said.Ībout seven months ago, Fields set her sights on yet another disruption - a “pour over” coffee grind so that anyone, even without experience or fancy coffee equipment, would be able to indulge in a great cup of coffee. Earning 92 points from Coffee Review, Memory Lane is the highest rated blend in California.Ĭoffee Review has also given them high ratings for several of their other creations, such as their Ethiopian decaf Columbia Cardona Natural, their first direct trade coffee and Nayani Washed, a coffee from Mexico created to celebrate the cultural ties between the Mexico and the U.S. With Rakowski as head roaster, their first collaboration produced Memory Lane, a medium roast blending coffees from Brazil, Guatemala and Sumatra. “We decided that to start our roasting program, we needed an espresso blend, which tends to magnify the qualities of your coffee, whether they’re good or bad,” Rakowski said.
She turned to her good friend and fellow coffee lover Brandt Rakowski, a former coffee roaster at Bird Rock Coffee, a local chain with several San Diego locations, including PB, and asked him to join the business. But she wasn’t looking to create just another coffee - it had to be original, made of the best beans she could find, and above all, taste great. Creating her own coffee was always part of the overall plan, and so the downtime allowed for a full-time, crash course on building a coffee roasting company. Instead of throwing in the towel, Fields decided it was time for a company pivot. Nostalgia was appearing at four to five venues a week when the pandemic caused much of San Diego to grind to a halt. Meanwhile, beyond the mobile cafe, COVID-19 was brewing. Once set up, the mobile cafe becomes a true coffee shop experience, Fields said, with eclectic, uplifting music, a mix of modern and classic art and knowledgeable staff. Known affectionately as “Old Faithful,” the mobile cafe debuted October 2018 at Lane Field Park in San Diego, and quickly became a favorite at local farmer’s markets, including PB’s. “We did all the plumbing, electrical - everything.” “We bought a 7-foot by 10-foot trailer and built it from the ground up,” she said. Nostalgia’s starting point for coffee industry disruption began with a mobile coffee cafe. I love the feeling of drinking a perfect cup of coffee during the bitter Chicago winters.” “I love studying the science of coffee, the amounts to use, the different kinds, the story of it. “I fell in love with coffee back in Chicago,” she said. And it wasn’t going to be just any cup of joe - from the beginning, Fields’ plan was to disrupt the coffee industry.
In 2018, Fields started her own company, and Nostalgia Coffee Roasters was born.
“These people would have fantastic ideas, and they would start new companies by following their passion,” she said. Fields found the founders and CEOs that BDO worked with very inspiring.
0 kommentar(er)
